The most important thing to know about hiring a jury consultant to do trial monitoring is that even the most perceptive of jury consultants can glean only a modest amount of information simply by watching the jurors. In fact, most self-proclaimed body language experts aren’t very good at reading body language. Yes, there are certain things we’re more adept at picking up on than most people, and yes, sometimes we can clue you into things you wouldn’t otherwise notice. But if your hope is for us to sit in the gallery and give you a constant read on what’s going on inside the jurors’ heads, we’re sorry to say we can’t do it and we won’t take your money.
The good news is that there are plenty of other ways in which having a jury consultant around during trial can help. We’re an excellent source of advice on thematic and rhetorical strategy, we’re available to help out with witness preparation, we excel at forming trial evidence into the most impactful closing possible, we keep the trial-counsel/in-house counsel wheels greased, and since it’s our job to not drink the Kool-Aid, we’re reasonably objective sounding boards.