Max is the founder and principal jury consultant at Holocene. He’s done NIH-funded hard science research, worked in the health care industry and the wine industry, built computers, taught himself to write software, started several companies and raised money for them, written provisional patents, and scored psychological tests for diagnosing personality disorders. In short, he’s the sort of generalist that a good jury consultant needs to be to handle cases of any size and shape.
About half of Max’s practice focuses on various kind of insurance defense (product liability, malpractice, employment, catastrophic injury). The other half focuses on the most complicated and difficult of cases: IP, antitrust, theft of trade secrets, false claims act matters, and messy complex commercial disputes. He is particularly adept at consulting on technology litigation– especially patent cases– where he has a considerable track record of high profile wins, for example Oracle v. Google, Callaway v. Acushnet (a literal bet-the-company retrial over the world’s most popular golf ball), and Realtek v. LSI, which was the first ever FRAND-only jury trial (and resulted in the lowest royalty rate ever in any FRAND-only trial).
Max was born and raised in North Carolina and lives in San Francisco. He is a member of the American Society of Trial Consultants.